Department
Marketing
Exists when the company's growth depends on proactively generating demand rather than relying on word-of-mouth and repeat business alone. Marketing as a department means someone owns lead generation, brand presence, and customer acquisition strategy. Before this exists, the owner is running Google Ads between jobs and hoping the phone rings. It becomes real when the company needs a predictable pipeline of new customers to hit revenue targets.
The department at a glance
Works
Office
behind a desk
Roles inside
1
documented role
Core functions
5
the daily work
Core functions
What Marketing actually owns.
The work that defines this department. If nobody owns it, the rest of the business pays the bill.
- ▸Lead generation and demand creation
- ▸Brand management and online presence
- ▸Advertising campaign management
- ▸Content creation and social media
- ▸Marketing analytics and ROI tracking
Roles inside
Who you’ll find in Marketing.
One role we've documented here. Each has its own page with a day in the life, the duties, and the products built for it.
