a.k.a. Marketing Assistant, Growth Coordinator, Community Coordinator
The Marketing Coordinator
Owns basic marketing execution that keeps the phone ringing.
The seat at a glance
Department
Marketing
Works from
Office
Pay
$38k-58k
In the software
daily
The tools we built for them
Products for the Marketing Coordinator.
Each one saves the marketing coordinator a few hours a week and a lot of friction.
Who they are
Where the marketing coordinator runs the day from the desk.
Owns basic marketing execution that keeps the phone ringing.
Software relationship: daily
Goals · what “good” looks like
- ▸More inbound demand month over month
- ▸Rating above 4.5 stars
- ▸Consistent brand presence
Also called
Marketing AssistantGrowth CoordinatorCommunity Coordinator
Setting
Office
behind a desk most daysWhat they own · where they slip
The job, frankly.
Core duties
what’s on their plate every week
✓
Manage online listings and review response
✓
Coordinate marketing campaigns and promotions
✓
Maintain website content
✓
Track lead sources
✓
Coordinate with external marketing partners
Where they trip
watch for these, they’re common
✗Spending budget without tracking which channels produce booked jobs
✗Ignoring negative reviews or responding defensively
✗Not coordinating campaigns with operations capacity
What makes them a champion
Trace a lead from first ad click through phone call through booked job through completed invoice.
what the marketing coordinator says the first time the dashboard finally clicks.
Keep exploring
