FOR THE MARKETING COORDINATOR
Review Responder
AI-drafted review replies that post on brand.
A new review arrives with a reply already drafted in the company's voice and on the rules, ready to read. The routine work of finding reviews and preparing responses is handled, without the coordinator checking every profile or writing each reply by hand.
- Time back
- 4 min
- per review
- Cost
- 12¢
- 24 Rivets per review
How it works.
5 steps, and your team only touches the ones that need a person.
- 1.
Catch every review
When a new review is posted for any of the company's locations, Review Responder picks it up with its rating, text, and location. If no profile connection is set up, the review can be pasted in instead.
- 2.
Draft the reply
It writes a reply in the company's voice, follows the review platform's rules on naming and service areas, and mentions the technician or the work when the review does.
- 3.
Route by the rating
Replies to high ratings are ready to post; replies to low ratings wait in an approval queue to be reviewed before anything goes public.
- 4.
Approve and post
Drafted review responses are checked, and the approved responses are posted to the correct location. With the profile connected, high ratings post on their own.
- 5.
Save every outcome
Each review, draft, and posted reply is saved on one dashboard with the rating, customer, and location attached.
Try it.
A small working model of Review Responder. Nothing here touches a real customer.
Pick a customer review and watch a reply get drafted in your shop's voice.
A day for the Marketing Coordinator.
- 8:00 AM
The Marketing Coordinator opens the Google Business Profiles across their three locations to see what came in overnight. Several new reviews are waiting, one of which is a two-star review that has to be handle carefully.
- 10:30 AM
Replies are written one at a time from a blank box. Time goes into getting the tone right and mentioning the correct service and location. Four reviews are answered before something else pulls attention away.
- 1:00 PM
A five-star review with a kind note about a technician has been sitting unanswered since yesterday because it never got noticed.
- 4:30 PM
The reply to the morning's two-star review is finally drafted, with no second set of eyes before it goes public.
- 8:00 AM
The Review Responder queue is opened. Every review from overnight already has a reply drafted in the company's voice. The two-star review is held for review, and the rest are ready.
- 10:30 AM
The drafts have already been reviewed, two are edited, and the batch is approved. The high-rating replies are already posted to the correct locations.
- 1:00 PM
The five-star about the technician was caught and answered automatically. The afternoon is spent on website updates and local marketing projects that usually get pushed behind customer-review work.
- 4:30 PM
The afternoon is spent on marketing projects that kept getting pushed aside. The reviews are answered and the queue is clear. Customer feedback is fully covered.
What it won't do.
So nobody's surprised later.
- Does not ask customers for reviews or send review requests.
- Does not offer discounts, refunds, or any compensation in a reply.
- Does not analyze sentiment, surface themes, or report trends across reviews.
- Does not read, scrape, or benchmark competitor reviews.
- Does not manage reviews on platforms the business has not connected.
- About 220,000 calls a month analyzed across 31 shops
- 139 shops use Graphite Lab tools
- 108 ServiceTitan data types synced, including for multi-location operators
- 66 to 93 mobile PageSpeed, from a contractor's old site to the preview we built in under 10 days
Let’s talk about your shop.
No slide deck. Tell us how your team runs today and we'll show you what we'd build first. If it's a fit, we send you a quote.
