FOR THE MARKETING COORDINATOR
Review Refinery
Competitor review benchmarking that shows your standing.
The company's rating and review count sit right next to each competitor's, with the themes customers keep raising shown on both sides. The work of checking competitor pages one by one is already done, so there is no clicking through Google and Yelp and no holding the numbers in memory.
- Time back
- 1 min
- per review
- Cost
- 1.5¢
- 3 Rivets per review
How it works.
4 steps, and your team only touches the ones that need a person.
- 1.
Pick the competitors
The Marketing Coordinator adds the competitors they want to watch and chooses which review sites to cover for each, like Google, Yelp, and Facebook.
- 2.
Read new reviews
On a regular schedule, the product reads each tracked competitor's new public reviews across the chosen sites and captures the rating, the text, and the date.
- 3.
File them together
Every competitor review is stored next to the company's own reviews, with duplicates filtered out so each one lands once.
- 4.
Show the benchmark
The product builds a side-by-side view of star ratings, review counts, and recurring themes for the company and each competitor, ready whenever the Marketing Coordinator opens it.
Try it.
A small working model of Review Refinery. Nothing here touches a real customer.
Add review sites to the mix and see how you rank against nearby shops, and what customers say.
A day for the Marketing Coordinator.
- 9:00 AM
Before a spring promotion the Marketing Coordinator wants to know how the company's rating compares locally. They open three competitors' Google pages in tabs and start reading.
- 9:40 AM
They have skimmed two competitors and noted their star averages on a sticky note. The third has dozens of recent reviews and they give up partway through.
- 2:00 PM
In a planning meeting they are asked what customers praise about the top competitor. They give a rough answer from memory because they never finished reading.
- Next month
The numbers they gathered are already out of date, and they have not had time to check again.
- 9:00 AM
They open Review Refinery. The company's rating and review count are lined up next to every tracked competitor, already current.
- 9:40 AM
Competitor feedback is analyzed in minutes, giving the Marketing Coordinator time to get ahead on the Spring Promotion.
- 2:00 PM
In the planning meeting they answer the competitor question from the live benchmark, with specifics from recent reviews.
- Next month
The benchmark has kept reading new competitor reviews the whole time, so the picture is still current when they look again.
What it won't do.
So nobody's surprised later.
- Does not ask customers for reviews or send review requests.
- Does not reply to, respond to, or contact anyone about reviews.
- Does not write a competitive-analysis report or tell the company what to do next.
- Does not manage or respond to the company's own reviews.
- Does not collect review data that cannot be read from a public profile.
- About 220,000 calls a month analyzed across 31 shops
- 139 shops use Graphite Lab tools
- 108 ServiceTitan data types synced, including for multi-location operators
- 66 to 93 mobile PageSpeed, from a contractor's old site to the preview we built in under 10 days
Let’s talk about your shop.
No slide deck. Tell us how your team runs today and we'll show you what we'd build first. If it's a fit, we send you a quote.
