a.k.a. Lead Generator, Outreach Specialist, SDR
The Business Development Representative
Creates new opportunities through outbound and referral motion.
The seat at a glance
Department
Sales
Works from
Office
Pay
$35k-60k
In the software
daily
Who they are
Where the business development representative runs the day from the desk.
Creates new opportunities through outbound and referral motion.
Software relationship: daily
Goals · what “good” looks like
- ▸More qualified opportunities weekly
- ▸Lower cost per qualified opportunity
- ▸Consistent pipeline top-of-funnel
Also called
Lead GeneratorOutreach SpecialistSDR
Setting
Office
behind a desk most daysWhat they own · where they slip
The job, frankly.
Core duties
what’s on their plate every week
✓
Execute outbound outreach sequences
✓
Qualify leads against clear criteria
✓
Book appointments for sales advisors
✓
Maintain lead lists in CRM
✓
Track personal outreach performance
Where they trip
watch for these, they’re common
✗Passing unqualified leads to inflate numbers
✗Inconsistent outreach volume
✗Not personalizing outreach
What makes them a champion
See which leads are most likely to convert based on engagement pattern.
what the business development representative says the first time the dashboard finally clicks.
Keep exploring
