Flat-rate price builder
Build a flat-rate price from what the job really costs you, then see the profit you keep. It also shows why a 15% margin is not a 15% markup.
Flat-rate price
$419
You keep $63 on this job. That's a 17.6% markup on cost to earn a 15% margin.
- Labor
- $136
- Overhead
- $100
- Parts
- $120
- Total cost
- $356
How the math works
Cost is labor (hours on the job times your cost per billable hour), plus overhead (the same hours times your overhead per billable hour), plus parts at your cost.
Price is cost divided by one minus your target net margin. At 15%, a job that costs you $100 sells for $117.65, so $17.65 of every sale is profit. Adding 15% to cost would only give you $115 and a 13% margin.
To get overhead per billable hour, take a year of overhead (office staff, rent, insurance, marketing, software) and divide it by the hours your techs billed that year. The tech-hour calculator gives you the labor number.
Where the defaults come from
Defaults are national starting points. Your own numbers will always beat them.
More free tools
What a tech hour really costs
Wage, taxes, benefits, the truck and the hours nobody bills, rolled into one number.
Daily revenue target per truck
What each truck has to bring in every day to cover the shop and hit your profit goal.
What callbacks cost you
The labor, parts and paying work you lose every time a crew goes back to fix a job.
Let’s talk about your shop.
No slide deck. Tell us how your team runs today and we'll show you what we'd build first. If it's a fit, we send you a quote.
